The brand

For more than 40 years, the Kieser Training brand has been synonymous with targeted training for muscle strengthening. By offering a uniform product, high-quality training and therapy machines and operating a successful franchising system, Kieser Training has become a strong international brand. Kieser Training stands for no compromise in terms of its focus on an unchanging product.

Our product can be regarded as purist. Kieser Training is concentrated and there are no distractions. It does not offer music, wellness area or juice bar. Our message: the Kieser Training concept is clear and simple and so is the brand. Our slogan “a strong back knows no pain” describes our concept in six words and that too makes the brand attractive, unique and tangible.

Some of the most valuable global brands have become strong through franchising. However, the most important principle – irrespective of whether you are McDonalds, Benetton or Bang & Olufsen - is that the visual identity of the brand is non-negotiable. The same applies to Kieser Training and so we must do all we can to stop the brand being destroyed or diluted through loose interpretations.

Corporate Design

The Corporate Design of Kieser Training has developed and changed over the years but we have always placed value on a clear design with only a few elements.  For example, the logo, which has characterised our product since the Nineties is succinct and to the point with its distinctive yellow colour and the back as a strong symbol.